When news first broke of Woods having an extramarital affair in November 2009 it looked to be a small blemish on his until-then squeaky-clean image, but as more women came forward the golf starâ€™s marketability was drastically tarnished. Companies endorsed by Woods saw their stock market values fall and shareholders lost an estimated $5 to $12 billion in revenue. Although he hung on to deals with both Nike and Electronic Arts, Woods lost multi-million dollar deals with Accenture, Gatorade, AT&T and Gillette, which caused his endorsement earnings to drop from an estimated $1 billion to a mere $70 million. After checking himself into sex rehab, Woods eventually returned to the course. Although a knee injury has him currently sidelined, his Tiger Woods PGA Tour 12: The Masters video game was the fifth highest selling game in April, signaling a brand resurgence for the golf great.