As founder of BellaNaija.com, a leading African lifestyle and entertainment media portal, Uche Pedro has played a pivotal role in the development and popularization of social media and blogging in Nigeria. BellaNaija.com is credited with pioneering a business model that incorporates online media in Nigeria. Today, the website receives over 5 million page views per month and has major plans for 2013. Prior to launching BellaNaija, Pedro graduated from Richard Ivey School of Business at the University of Western Ontario in Canada. She is passionate about education and entrepreneurship, and is heavily involved in non-profit initiatives focused on both areas.