Create a buzz. Now that youâ€™ve built the club, will they come? That depends on how you promote it. Use the tried-and-true methods such as drink specials, celebrity performances, reduced admission before a certain hour, and the wildly popular â€œladies get in free.â€ Just remember that the public is fickle and a club can go from â€˜hotâ€™ to â€˜notâ€™ in just a matter of months. Start with a strong promotions campaign.
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