GlobalHue Chairman Donald A. Coleman is the go-to man when companies want to reach the "total market," representing various multicultural and generational segments. His strategy has paid off, placing his firm on the top spot of the BE ADVERTISING AGENCIES list with $483.5 million in billings. An example of Coleman & Co.'s prowess can be found in the the international Jeep campaign that promotes "life adventure." The series of ads reveal a young, multicultural collection of rebels who provide testimonials that end with the bold declaration: "I live. I ride. I am."