2. GROW YOUR BRAND: Once you figure out what your brand is, you must use every tool available to you to grow it. Iï¿½ve previously shared tips on growing your personal network, and this is an important element of growing your overall brand. But itï¿½s imperative that you build a network of people who can use your services. If youï¿½re employed, this also applies to you. Are you managing your relationships up and down and across the ladder? All of these elements are important. How are you appropriately using Twitter and Tumblr and similar resources to grow your business? This is vitally important to the success of your brand. If you own a cleaning company, are you tweeting cleaning tips, sending out email newsletters with ï¿½Spring Cleaningï¿½ guides, and answering questions via Formspring? Yes, itï¿½s a lot of work, but no one said growing a brand was easy!