Kimberly Hogg, 25 Brand Manager. AMP Energy PepsiCo Inc.
Hogg is currently the brand manager for Pepsiâ€™s AMP Energy drink. Sheâ€™s responsible for analytics and scorecarding, developing retail programming, managing the brandâ€™s social presence online, creating e-mail distributions, and keeping her team abreast of how the brand is performing. AMP, which pulled in more than $250 million in revenues in 2011, relaunched at the end of February with new graphics, new formulas, and new positioning.
Hogg became a brand manager at Pepsi without any professional marketing experience and without having majored in marketing in college. Sheâ€™d been an economics major and spent a year and a half at Citigroup before deciding to go after a marketing position. She had only participated in a marketing challenge in college for fun, but that brief experience was enough to make her realize her professional passion.
Major personal accomplishment: "Living in New York City debt-free! Iâ€™m very reliant on Groupon, Lifebookerâ€”all of those services that make sure I have a great life within my means."
Next personal goal: To get an M.B.A. in the near future
Dream vacation: "Iâ€™m fascinated with Dubai because itâ€™s grown into a global city and a strong business hub at an alarmingly fast rate. And on top of that, it has beautiful beaches and resorts."
Dream car: A Porsche Cayenne Turbo
Laptop: HP tablet
Favorite store: "I love boutiques--but in terms of mainstream, I really like Topshop."
Favorite beverage: "Iâ€™m a fan of anything with Elderflower in it. So everything from an elderflower martini to an elderflower ginger ale. I like sweet things."