Changing the game in the retail shoe industry, Joseph runs a company that designs and retails stylish, comfortable shoes for women challenged to find footwear in their size. Her inspiration: the need to find durable comfort on city streets. â€œI ripped apart a pair of my very expensive shoes to see how they were made. I did some research and realized that they were made for women with high arches and insteps.â€ Joseph decided to design shoes that were more comfy for a wider market.
Designing shoes has been a passion of Josephâ€™s since she was a child, and her business, launched in 2003, grossed approximately $1 million in 2010.
Dream vacation: Petit Martinique, an island off of the island of Grenada. "The thing I love about the island is that there are no electronics--no TV, no telephones, no computers. So when youâ€™re there, youâ€™re just engulfed in the serenity of nature and can have some good old family time."
Dream car: "Anything with a DVD player in it that will entertain my 4-year-old daughter and 6-year-old son!"
Phone: Samsung Smiley
Laptop: Lenovo X200 "Itâ€™s lightweight and compact and does everything I need it to do."
Other tech tools: Canon Powershot SX210IS "I love this camera so much because it has the Powershot compactness but the operating system of an EOS, like the Canon Red Deluxe D. It has a super zoom and the digital quality of the pictures is so awesome."
Favorite store: Crazy 8 "I shop mostly for my kids, so anywhere I can get quality at an affordable price is where I will live."
Favorite beverage: "A natural, very tasty veggie fruit juice that my dad makes."