BRANDING: MAVERICK CARTER - The CEO of LRMR Innovative Marketing and Branding is proving skeptics wrong. Whether or not you agree with LeBron James' infamous move from the Cleveland Cavaliers to the Miami Heat, Carter was strategic in orchestrating the hour-long ESPN announcement special. In addition to that, Carter, who was James' high school teammate, is responsible for sponsorship deals with McDonald's and State Farm, as well as a contract extension with Nikeâ€”where he interned for Basketball Senior Director Lynn Merritt. The business deal occurred after James fired his agent, Aaron Goodwin, replacing him with Carter. A year later, James and Carter launched LRMR.