Doing all the talking. Yes, Twitter is a great place to let people know what youâ€™re doing. But if thatâ€™s all youâ€™re doing, itâ€™s not going to work. â€œYou canâ€™t just go on Twitter and type in the title of your blog post and link to it. Or you canâ€™t just say, â€˜Oh, look whatâ€™s new here.â€™ It has to be a conversation. And thatâ€™s whatâ€™s so amazing about Facebook and Twitterâ€”that you can engage with your audience. You shouldnâ€™t just post something and go on with your day,â€ Gregg says.