The Social Media-Phobe: Get in the game and make it work for you. "Social media has made [networking] easier because it allows you to develop relationships and build trust automatically via the Web," Joy says. Be strategic about Twitterfollowers, LinkedIn connections, and Facebook friends. Also, it's good to include your Twitter handle or Facebook link on business cards and in e-mail signature lines. "If itâ€™s good for big corporations to do, then clearly itâ€™s good for small businesses and individuals to do."