Create a Media-Ready About Page on your Website/Blog
You never have a second chance to make a first impression. When the media comes looking for thought leaders will they find you? Is your information compelling enough to create local and national media opportunities? Review your about page on your Website/blog and make sure that it is current and relevant to what you are focused on. Have you incorporated what you have done over the last 3-6 months? Have you added links of your most recent and compelling media content? Also, make sure your about page is written in the third person and aligns with the bio that you send out via email.