RESPECT: Respect is the gift that keeps on giving â€“ the more you invest, the greater your ROI (return on investment). It is always a smart investment. The tendency with women is having misplaced trust and a lack of trust â€“ particularly with other women. Respect is earned. Once you earn it and learn how to keep it, the world is your oyster. Lose it and you lose your ability to maximize your potential and capitalize on your greatest resource â€“ relationships.