Hangout In the SXSW Interactive Lounges: One of the purposes of attending SXSW is networking. Yes, there are many great sessions and you should identify the ones that you want to attend. For me, the most important part of the SXSW experience is meeting influencers and digital tastemakers in the real world that I am connected to online. Remember, nothing beats face-to-face. The best place to connect with the influencers/tastemakers is in the blogger lounges (officially known as the â€œInteractive Loungesâ€).