Gaining influence and growing your Twitter following goes back to creating content that matters. This is achieved when you share content your community finds valuable and will want to share. Telling people you just went to the grocery store and the milk was on sale doesnâ€™t really add value. If you want your ideas to spread, share links inside your tweets, and engage stimulating conversations, which are more likely to get retweeted and spread throughout broader networks. Remember, entrepreneurs or brands that grow their business are the ones that add value to their communities.