Twitter enables users to customize their Twitter handle with a vanity URL (up to 15-characters) to brand their presence. First, you have to decide if youâ€™re going to create an account thatâ€™s centered on your personal brand or your business brand. Personal branded accounts are great to help establish individuals like CEOs and entrepreneurs as thought leaders. For personal brands, I recommend using your name as your Twitter handle (i.e. @HillHarper or @BillGates) in order to own your identity on Twitter. If you decide to use a different handle, you should still secure your name to ensure no one else uses it, which could potentially damage your brand. The other option is to develop an account that aligns specifically with your business brand (i.e. Best Buy Customer Service: @TWELPFORCE). Either way you have a unique opportunity to engage potential customers, humanize your brand and interact in real-time conversations.