This may not be a sexy item but itâ€™s fundamentally one of the most crucial ones. If you establish your Twitter account without completing the setup in full, you could be missing out on business opportunities. You reduce the likelihood of being found in a search if key pieces of information are missing (i.e. location, keywords in bio, and Web information). Liking your tweets wont matter if consumers canâ€™t find you or your brand.