Real relationships translate across networks. If one social media platform shuts down today, the strength of your relationships should be such that you can find your customers, fans, and followers in other spaces. Or better yet, they will find you. So focus more on being a helpful resource and sharing information that keeps them coming back to you wherever you may be online. Still wondering how to build relationships and what to share online? Keep this in mind: according to White Fire SEO, 92% of users on Twitter retweet interesting content and 66% retweet due to a personal connection. So make sure you're sharing interesting content and building personal connections.