What stories can you tell about your business. I spoke this week to a group of arts, tourism and cultural organizations at Cultural Tourism DC's annual conference in Washington, DC. (Members range from Smithsonian Institution Directors to jazz clubs to tiny art galleries and film festivals). When cultural organizations approach social media, they can't go for the hard sell because arts marketing is more about storytelling. Take a cue from these organizations and focus on the story behind your service or product. Can you give your audience a behind-the-scenes view? Can you offer online previews to build buzz before a big event?