A friend of mine is the style editor of a weddings and lifestyle magazine. Just the other day she told me about a man who wanted her to feature his lip gloss line in her editorial "picks" section of an upcoming issue. She asked him to send her samples so she could test the glosses out before she recommended the product. He balked, saying he didn't have free samples. Of course she ignored any further messages from him---she no longer took him seriously. Obviously you can't afford to send full product to every editor on your media list, but if you have sample sizes of your products, you should be able to send them to a substantial portion of your list. Remember to contact your media contacts ahead of time to make sure it's okay to send the products.