One of my passions is helping small business owners garner exposure through the power of publicity. And as a former newspaper reporter, I know how tough it can be to get the attention of the media - especially in today's 24-hour news cycle environment.
The public's thirst for news is never quenched; we're tied to our iPhones and blackberries, and constantly scouring the web, our Facebook and Twitter feeds for news. Reporters these days have less time to crank out more stories than they were expected to before the advent of online media - everyone is pressed for time. But if you are a small business owner who has a new service or product, restaurant or retail store, how on earth do you capture the attention of the media? Here are seven tips to help you get started.---Amanda Miller Littlejohn