If you have a product, you need professional, high-resolution photos to share with editors and TV segment producers. If you are an expert, you'll need a professional headshot. I for one, fought this for a while. I thought I could "get by" with photos taken on my MacBook. But every single time I spoke at a conference or participated in any kind of industry event, I was asked for a headshot, and I was never proud of the photos I sent over. When I finally got my headshots taken, they showed how serious I am about my business and my brand. I have gotten many compliments, and my new client inquiries are on the rise!