Research your clients. Ultimately, you want to find out who the most progressive multinational corporations are, says Lowry, who is also a co-author of Minority Business Success: Refocusing on the American Dream. According to Lowry, you want to answer the following questions: Is the diversity program supported by the CEO and chief purchasing officer? How long has it been in existence? What percentage of the corporationâ€™s total spend is with minorities and in what industries?