Use the great momentum of the New Year to take your brand or business to new heights by picking one major thing to work on next year. Do you want to speak professionally? Do you want to take your business to a new market or start a new business? Do you want to delve more into social media? Clarify what you really want so you can develop a clear plan on how to get there. What was the very best thing that happened this year that made you feel most like you were living in your brand? Figure out how to do more of that and less of the other stuff.