Make Your About Page Hot: Believe it or not, the about page of your blog is going to be one of the most viewed pages on your site so make it hot. The reason is people want to know more about who is writing the content. Make sure your about page is current and includes links to relevant content especially if itâ€™s media related. Also, write youâ€™re about page in the third person so that it is media ready, so that they can grab the content without having to translate it. Your about page should provide social proof and establish your credibility.