BE Next: Driven by Design

By LaToya M. Smith | Published December 22, 2011 | Full size is 2100 × 1327 pixels

Jason Mayden, 31, Director of Innovation; Nike Digital Sports division; Portland, OR, @JayMay_ChiCity Photo by Tim Jones As Director of Innovation, Mayden is responsible for design concept products-footwear, apparel, equipment-for mobile and Web experience, and for services that test their consumer relevance, technological feasibility, and strategic alignment to the various products at Nike. "Designers of today are moving away from just drawing pretty pictures," says Mayden. We're being asked to create products, lead business, set vision, deploy strategies, and drive tactical executions company wide." He is the designer of the Nike Air Monarch, which became the second most successful footwear franchise behind the Air Force One. To read more about Mayden, check out the January 2012 issue of Black Enterprise.

Jason Mayden, 31, Director of Innovation; Nike Digital Sports division; Portland, OR,
@JayMay_ChiCity
Photo by Tim Jones

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