Maggie Anderson, and her husband, John, have been living off black business and talent, and buying black made-products for all of 2009. They call their pledge The Empowerment Experiment (EE). National media follow EE and the Andersons use that platform and their website (www.EEforTomorrow.com) to inspire more Americans to support Black business. EE seeks to defy negative stereotypes about Black entrepreneurs, goods and services while proving that Black communities could be improved if Black consumers would spend/invest more money with their own businesses. Their experiment will serve as the foundation for a landmark study on self-help economics in the Black community. Maggie, a business consultant, is a graduate of Emory University, and earned her MBA and JD from the University of Chicago. John, a Harvard graduate, is a financial advisor, who earned his MBA from Northwestern University’s Kellogg School of Management. They live in Oak Park, Illinois, with their two daughters; Cori 2, and Cara, who is 4.