4 Rules for Entrepreneurs Looking for the Next ‘Big Thing’

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Harness your intelligence network: Just as computer networks have evolved from a centralized mainframe connected to scores of dumb terminals to powerful computers connected to one or many networks, business ventures need to evolve as well. “In business, this means we’re not stuck with centralized thinking and the individuals on the edge (those involved in the use or deployment of that product or service) have a lot more say of what goes on in the system,” asserts Kessler. “When you’re deciding what to invest in or what startup to launch, if it doesn’t take advantage of that intelligence on the edge, my advice is to do something else. Gone are the days of the establishment deciding what the rest of us are going to do rather than those in charge having to listen to those out on the edge.”

Harness your intelligence network: Just as computer networks have evolved from a centralized mainframe connected…

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