4 Rules for Entrepreneurs Looking for the Next ‘Big Thing’

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If it doesn’t scale, it will get stale. Kessler defines scale is something that you can invent once and then sell a million different times. “Pick a profession like lawyers or doctors who start a practice and they have their clients but they’re dealing with them one-by-one and compare that to Intel that develops a microprocessor for PCs or someone who is writing software for those platforms,” he says. “They write it once and they sell it millions of times.”

If it doesn’t scale, it will get stale. Kessler defines scale is something that you…

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