← 4 Rules for Entrepreneurs Looking for the Next ‘Big Thing’

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By Elayne Fluker | Published February 7, 2011 | Full size is 529 × 378 pixels

Stay relevant: The overriding message, according to Kessler is if you’re an entrepreneur, make sure you’re not in some business that someone else can eat, but also there’s great opportunities in identifying jobs that can be made obsolete and you should be the one doing the “obsoleting,” not the one being made obsolete. “If you do that, you will increase the productivity of the workforce and the economy and the only way you can create wealth is through productivity,” he says

Stay relevant: The overriding message, according to Kessler is if you’re an entrepreneur, make sure…