4 Rules for Entrepreneurs Looking for the Next ‘Big Thing’

Eat People book cover

Technology and the business climate have re-defined the rules for successful entrepreneurship. In his book, Eat People: and Other Unapologetic Rules for Game-Changing Entrepreneurs Andy Kessler takes a look at 12 of those new rules. Co-founder and president of Velocity Capital Management, an investment firm based that provided funding for private and public technology and communications companies, Kessler provided BLACK ENTERPRISE with four rules for not just profitability--but also how to identify the next big trend.--Alan Hughes (Images: Thinkstock)

Technology and the business climate have re-defined the rules for successful entrepreneurship. In his book,…