In 2008, then Sen. Barack Obama recognized the power of social media as a vital tool for reaching constituents and gaining supporters. He not only became the nationâ€™s first African American president, but he is also arguably the first customer relationship management president as well as the first social media president, based on his campaignâ€™s strategic and savvy use of the Web. (Some even tout his use of Twitter (@BarackObama) as a major factor in his win over Sen. Hillary Clinton). With more than 9 million followers, today the president has been able to use the platform to gain insight on voter's needs and provide a transparent, up-to-the-minute venue for information and dialogue on U.S. and foreign policy. On July 6, he held a town hall via Twitter, where he answered follower's questions on the economy and other issues from everyday people.