Advertising Agencies

THINKING OUTSIDE THE BLACK BOX

The economic downturn led to a 2.6% decline in advertising spending in 2008 from the previous year, according to The Nielsen Co., as advertisers tightened their purse strings. Some ad shops were caught off guard, but wooing skills and talent helped the St. Louis-based ad agency FUSE (No. 8 on the BE Advertising Agencies list with $71.6 million in billings) land Barack Obama‘s presidential campaign, which contributed to a 28% increase in billings last year. FUSE was the agency of record for all of the African American-targeted media for the Obama campaign along with the Democratic senatorial campaign committee and the Democratic congressional campaign committee. The agency also handled marketing for CNN’s “Black In America” mobile tour and the CNN Election Express Yourself tour according to FUSE CEO Clifford Franklin.

Women of Power

Image: File

Mellody Hobson and Judy Smith to Speak at Black Enterprise Women of Power Summit

Leading female CEOs Mellody Hobson and Judy Smith will serves as keynote speakers at Black…

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Tara Fela-Durotoye (Image: File)

10 African Women of Power

From global ambassadors to young international leaders, these 10 African women have truly showcased what…

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