Advertising Agencies

THINKING OUTSIDE THE BLACK BOX

The economic downturn led to a 2.6% decline in advertising spending in 2008 from the previous year, according to The Nielsen Co., as advertisers tightened their purse strings. Some ad shops were caught off guard, but wooing skills and talent helped the St. Louis-based ad agency FUSE (No. 8 on the BE Advertising Agencies list with $71.6 million in billings) land Barack Obama‘s presidential campaign, which contributed to a 28% increase in billings last year. FUSE was the agency of record for all of the African American-targeted media for the Obama campaign along with the Democratic senatorial campaign committee and the Democratic congressional campaign committee. The agency also handled marketing for CNN’s “Black In America” mobile tour and the CNN Election Express Yourself tour according to FUSE CEO Clifford Franklin.

Women of Power

(Image: Bowman)

Cool Jobs: Television Executive Micheline Bowman Balances Career and Side Hustle

Fox News’ Micheline Bowman has more than 15 years experience in television and has a…

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Image: File

Women of Power: 10 Black Industry Leaders in Television and Film

Though the representation of women of color on TV and in film is still lagging…

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