Q&A: Arielle Scott, The Force Behind GenJuice
You might not know her name or face, but her brand is the future. Arielle Patrice Scott is a 22-year-old powerhouse. Using her undergraduate thesis from the University of California at Berkeley as the foundation, Scott created GenJuice, a network that connects 20-something bloggers with other 20-something bloggers, advertisers, and successful brands. With a re-launch of GenJuice on the horizon and a vision that includes being the creator of the next digital MTV (which she might have already accomplished), Scott stops here to discuss her past, the present, and her amazingly surreal future.