Lotus Cars Enlists Swizz Beatz as Consultant
Call multi-platinum producer/rapper Swizz Beatz the “One Man Brand Man.” After successfully helping sneaker company Reebok revive their brand with the “Reebok Back” and “Reethym of Lite” campaigns he has now turned his attention to the luxury car industry. British sports and race car manufacturer Lotus has brought on Beatz as a design and marketing consultant (though some sources are reporting he’s their new VP of Creative Design BE has been unable to confirm the title.) What exactly are his duties? Well, that remains to be seen as the official description of his role is vague and all that appears on the Lotus site is this blurb:
“ So what makes Swizz Beatz the perfect man to add to the Lotus line-up? Three little facts: 1. Like Group Lotus , he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter. 2. Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z. 3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.”
He has good taste, knows some important people and he’s creative. Sounds like a no-brainer to us. Check out Swizz on his first day on the job at Lotus’ site.