Lady Gaga Manager, Troy Carter, Takes Tech World By Storm


The name Troy Carter may not be familiar to you but, more than likely the name Lady Gaga is.  Carter is Gaga’s manager and the business mind who parlayed her celebrity into relationships with companies like Google and Amazon. The 38-year-old founder and CEO of the Coalition Media Group, Carter is bridging the gap between the entertainment business and technology, earning himself a reputation as a savvy new Silicon Valley investor.

A keynote speaker at Ad Age‘s Digital West Conference, Carter has  stakes in start-ups such as Turntable.fm; link-shortening service Bre.ad; a recently announced $20 million venture capitalist “talent fund” and the Backplane, the mysterious new celebrity social networking platform that’s received backing from Google co-founder Eric Schmidt and the aforementioned Gaga. Ad Age spoke to Carter about his various endeavors and his much-talked marketing campaign for Gaga’s multi-platinum “Born This Way” album.

Ad Age: These are busy days for you. Tell us about this new Menlo Talent Fund you’ve started with Shervin Pishevar.

Troy Carter: Shervin and I are really good friends and we’ve been doing quite a few things together over the past several months, specifically starting with Backplane and a couple companies soon to be announced. It made good sense to partner up with somebody as smart as Shervin. This is something completely separate from Backplane. You’ll probably hear some really cool announcements coming soon, there’s some really cool things in the pipeline.

Ad Age: And then there’s Turntable.fm, which you just invested in alongside a handful of other investors, such as Madonna’s manager, Guy Oseary. What interested you there?

Mr. Carter: I think first of all, even more than Turntable itself, I think [CEO] Seth [Goldstein] and his partners over there are just really bright guys and really smart guys. With Turntable, the product speaks for itself. There’s a lot of stickiness around it, how do you engage people around it outside of just radio? This is one way to do it. I’m very proud of what those guys have done so far. I’m really happy that they let me participate.

Read the full Ad Age Q&A here.