BE Next Talks to the Minds Behind

(L-R) Adeniyi Omisore, Gary Gentles, Deyior Dunbar

Finding hip-hop music online is easy. There are literally hundreds of blogs and sites dedicated to the genre and it’s myriad sub-genres but when it comes to R&B it’s a different story. As popular as the genre is there are very few sites that cater to the niche. Sure there are entertainment sites that cover a range of different types of black music but there are very few that focus on the world of R&B, its rising stars and the community of people who are are passionate about it. Enter Founded in January 2006 by Gary Gentles and Adeniyi Osimore, Singersroom was created to fill that void. Omisore and Gentles met at Manhattan College, where they both ran track.They became fast friends when they realized they both had a passion for IT and Web design. Partnering to form the MusicLife Entertainment Group (MLE Group) they set out on a mission to “Live.Create.Entertain.”

Their initial approach with Singersroom was to focus on all the budding talent around them and to build an engaged and loyal community both on and offline. They created  the successful events Singersroom Live! and Acoustic Conversation to showcase talent adding event producer and promoter W. Deyior Dunbar to mix as the third partner. In just five years Omisore (age 29),  Gentles (30), and Dunbar (29), have made the site an authority and major platform in the R&B world–helping to launch the careers of current stars like Jazmine Sullivan and Chrisette Michelle and  even receiving a 2010 Soul Train Award for “Best Soul Site.” BE Next spoke to the men behind SR to hear how they did it and what they have coming in the new year.Click here to continue reading…

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