Kanye West Names Clothing Line After Late Mother

(Image: File)

Late Wednesday night, the multi-talented artist, producer, and fashion designer Kanye West went on a Twitter rant that consisted of over 80 tweets. In what appeared to be a self-interview, West discussed his new clothing line, his musical pursuits, and new company, Donda, named after his late mother Dr. Donda West.

He says his company will “pick up where Steve Jobs left off.”  West revealed the over 22-division design company will “make products and experiences that people want and can afford.” In addition, its mission will encompass helping to “simplify and aesthetically improve everything we see hear, touch, taste and feel,” as well as “dream of, create, advertise and produce products driven equally by emotional want and utilitarian need…To marry our wants and needs.”

Read more about the Grammy-winning rapper’s plans at the Huffington Post…