DJ Infamous Talks Hustle, Business and How to Have a Lucrative Career as a DJ
Besides your talent as a DJ what’s your most valuable asset?
My most valuable asset is my “hustle” or drive. If I wasn’t working in music or entertainment, I would probably be working for or running some sort of corporation. In the music business it’s kill or be killed so you have to be firing on all cylinders or you’ll be left behind. I work upwards of 15-20 hours a day to make sure I am delivering the best product possible to the people.
You’ve done radio, mixtapes, clubs and toured with artists; which aspect of your DJ career has been most beneficial to your personal brand value and why?
I would have to say that radio has been the most beneficial career wise. I say this because when I moved to Atlanta in 2005, I started on the radio before I started to host mixtapes or DJ at clubs. Having an established name and brand on the radio, opened doors for me to start DJing at premier clubs in Atlanta which, were Club 112 and Club Visions at that time, and then having a hot show on the radio and DJing at the hottest clubs in Atlanta attracted the big name hip-hop artists and made the name “Infamous,” infamous.
Which aspect of what you do, do you like best?
The best thing about being a DJ is being able to control the crowd and actually see people respond to your every move. I am currently touring with Ludacris and it’s been crazy to see thousands of people in countries like China, Singapore, Angola and India go crazy at one time when I drop a record. It’s a rush that’s unexplainable. I wouldn’t trade the feeling for anything in the world.
What’s been the most important lesson you’ve learned over the course of your career so far?
The most important lesson I’ve learned in my career is to maintain great relationships. Who you know is everything in this business and can take you a long way. Conversely, not being on good terms with someone can bury you in the long run.
What’s the best piece of business advice you could give to a young person hoping to begin a career as a DJ?
Have patience. When you’re dealing with people and business in general, you must be patient. I’ve been DJing since I was 12 years old and have been told NO way more times than I have been told “yes”. You have to keep grinding and working on your craft. You will eventually reach your goals. Big things will come to you!
What’s the best piece of advice that someone’s given you and who was that person?
“Every year strive to be bigger and better… as a DJ and as a person”. Chaka Zulu, CEO of Disturbing Tha Peace Records and Ludacris’s manager, told me that in 2004 when I was an intern. To this day, his advice continues to pay off.
How did you become one of Ciroc’s promo DJs? What does the role entail?
Ciroc Vodka was looking for new DJs to add to the Ciroc Boyz crew. When it came to finding a DJ in the Atlanta market, DJ Enuff brought my name up and I mean it was an automatic go from there for me. I had everything they wanted; a top rated radio show on a major station, I host the biggest parties in Atlanta and I’m handsome [laughs] so it was a no-brainer.