DJ Infamous Talks Hustle, Business and How to Have a Lucrative Career as a DJ
How important is it for a DJ to have: 1) a manager, 2) a publicist and 3) A lawyer?
It’s very important that a DJ has a good manager. Your manager takes on certain business and organizational responsibilities so you, the DJ, can just focus on being a DJ. With the radio show, requests to host mixtapes and to host parties, traveling commitments, etc., my life can get hectic. My manager is basically a lifesaver!
Having a publicist is important because he/she can help grow your brand through getting publicity in media outlets you wouldn’t have access to or know how to even go about reaching out to. Once you reach a certain point in your career, you need someone to help take you to that next level.
A lawyer is very, very important. No matter what you do, you always need to make sure your business is on point legal wise. Unfortunately, there are a lot of shady business people and a good lawyer will help you stay protected from shady business dealings.
DJs sometimes complain about low pay or event organizers that refuse to pay the agreed upon amount, has this ever happened to you? If so, what was your take away from that instance? If not, how have you avoided this situation?
Yes. The first couple of years as a DJ were rough. I was the new kid on the block so I had to pay my dues in a way. It’s just something new DJs have to go through when they’re starting out. You can’t come out the gate and expect to be paid. Experience is everything. It’s different now because my brand and talent are well known and more importantly I know the game now. Getting paid isn’t an issue like it was before because promoters, venues or whoever books me for a gig know they’re paying for a great DJ.
Hosting a radio show makes you a public figure, how directly and often do you engage your fans via social media. How important is this engagement to your personal brand?
Fans are everything. I engage with my fans all the time whether on Twitter, Facebook or out in public. I always try to make time to speak and respond on social networks. I’m a people person so it comes naturally. It’s important to engage with fans because they are the people that support me. They’re the ones listening to me on the radio, downloading my mixtapes and who come out to the clubs to see me DJ. Fans always feel more connected to you when they’re able to put a face to whom they’ve been listening to.
What’s next for you?
Man everything! Right now I’m working on a new album; it’s going to be a compilation of songs from the hottest Hip-Hop and R&B artists in the game. I’m also working on a project with Soul Headphones by Ludacris and auditioning for some movies roles, so lookout Hollywood!