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Yandy Smith on How to be (or Not to be) a Successful Entrepreneur

Yandy Smith: Dressed for success

Look good. Unfortunately, we live in a shallow, beauty-obsessed society. Although leaders are not expected to have Hollywood looks necessarily, it’s worth a bit of primping to look your best at all times. You can show off your own personal style while still having a polished look.

Prioritize decisiveness over inclusiveness. The best leaders know when to encourage team involvement in decision-making and when to act unilaterally. It’s not about making friends, it’s about making the best decisions for your business.

Work long hours. I’d rather disappoint you with the truth than anesthetize you with lies.

Motivation rises and falls upon success and setbacks. Being motivated despite the challenges of business is a skill that’s required in order to sail through the storms.  Tough times do not last, but tough people do. Stay motivated at the highest level.

Last but not least, when it comes to entrepreneurs, failure is an option!  Every entrepreneur faces times when winds do not blow in his or her direction. Stick to your boat and keep floating. Winds always change direction. Optimism is an essential requirement for being an entrepreneur. That new direction might land you on a beautiful island you had no idea existed. Embrace setbacks and look for the opportunity to expand and grow your business.

Yandy Smith is a music management powerhouse and co-founder/CEO of Everything Girls Love, a lifestyle, Web publishing and fashion brand. With valuable experience collaborating alongside entertainment heavyweight Mona Scott-Young at multimedia conglomerate Violator Management, and later, Monami Entertainment, she has worked with music industry greats including 50 Cent, Missy Elliott, Busta Rhymes, LL Cool J, and Jim Jones.

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