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Kyambo ‘Hip Ho...

In the second installment of BE Next‘s talk with music biz impresario Kyambo “Hip Hop” Joshua he tells how he helped transform Lil Wayne‘s cult following into a pop music phenomenon and he also tell about his latest venture partnering with New York indie label and...

Kyambo “Hip Ho...

Last month we saw the release of two of the music world’s biggest albums: Jay-Z and Kanye West‘s Watch The Throne collaborative project and Lil Wayne‘s eagerly-anticipated Tha Carter IV. While fans and critics debate the merits of each album, compare sales stats and speculate...

Jay-Z’s Market...

Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman can deem a product cool or passé simply by how he flips it in a verse. But does Jay-Z co-signing a brand in rhyme necessarily equal a boost in its respective sales?...