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An Uncommon Brand: C...

His full name is Lonnie Rashid Lynn Jr.; his stage name went from Common Sense to just Common. While he may be a man of many names, he has just one brand: authenticity. Common, a conscious, Southside Chicago wordsmith, has used his brand to carry him into the world of film and television...

Kyambo ‘Hip Ho...

In the second installment of BE Next‘s talk with music biz impresario Kyambo “Hip Hop” Joshua he tells how he helped transform Lil Wayne‘s cult following into a pop music phenomenon and he also tell about his latest venture partnering with New York indie label and...

Kyambo “Hip Ho...

Last month we saw the release of two of the music world’s biggest albums: Jay-Z and Kanye West‘s Watch The Throne collaborative project and Lil Wayne‘s eagerly-anticipated Tha Carter IV. While fans and critics debate the merits of each album, compare sales stats and speculate...