Vice President, Consumer Strategy and Key Initiatives Multicultural Marketing, Prudential’s U.S. Businesses, Prudential
Dorinda Walker is a Vice President of Consumer Strategy and Key Initiatives within Multicultural Marketing for Prudential’s U.S. Businesses. Dorinda is responsible for supporting, planning and executing profitable growth strategies among diverse consumer segments. To expand new business opportunities, she incorporates strategic planning, targeted marketing campaigns, program management, event planning and community engagement. In addition, she is accountable for educating distributors about the benefits of adapting Prudential’s Total Market Strategy.
To ensure targeted segment alignment has positive business impact, Dorinda directs expansion of consumer engagement strategies via experiential sponsored events, marketing initiatives, B2B and B2C content management and social media. Team leadership and staff development are integral to her role.
Since joining Prudential in 1999, Dorinda has held a variety of positions within Group Insurance, Individual Life Insurance and Finance. She is a graduate of the Woman’s Unlimited TEAM Program, a nationally acclaimed management and leadership development program for high-potential women. She is also the first graduate of Prudential’s highly competitive Life Insurance Development Rotational Program.
Dorinda is a past co-chair of the Black Leadership Forum, a business resource group at Prudential that provides personal and career development resources for African American and other employees of color. She is a frequently sought-after featured presenter and panelist at national conferences and programs.
She is an Advisory Board Member for Hispanicize; a Board of Trustees Member for Ironbound Film and Television Studios and Truth in Reality; and former Board of Trustees member for the Jersey Explorer Children’s Museum. Dorinda is also personally involved with several non-profit and charitable organizations that support women’s empowerment, financial freedom for all and the African American faith-based community.
A number of organizations have honored Dorinda for her outstanding work within the multicultural and women’s market. Some of these honors include: