However, the fact that we are not celebrity-obsessed doesn’t mean it’s exactly easy to get into the magazine. Along the way, I’ll also cover some of the things that you shouldn’t do and that will not work, if your goal is to be covered by B.E. (Publicists and public relations professionals, please take note.) While some of this insight will be specific to B.E., much of it will consist of basic rules of engagement in dealing with any media outlet. For example, if you want your small business to be featured in B.E., it would help if you actually knew who the small business editor is. It would help even more if you took the time to spell her name right—after all, all you have to do is look at one of the more than half million copies of the magazine printed each month with her name in it. (Yes, this is a pet peeve of mine. More on this topic in a future blog post.)
Finally, we’ll draw many of the topics we address from you; so feel free to ask questions, offer input, raise issues and even challenge our editorial approach. Our goal is to create a win-win-win: You increase your odds of being featured in B.E., we gain access to better story subjects and ideas, and our audience continues to have access to the best advice, strategies and examples of business success their money can buy.
Check later this week for my next post on “How To Get Into B.E.”, where I’ll share some of the things entrepreneurs need to bring to the table to get our attention.
Other posts in this series: