Hurricane Sandy devastated roughly nine states along the eastern seaboard, pummeling New York and New Jersey and leaving over 110 dead.
Instead of sending well wishes, American Apparel targeted customers in the states hit by the storm with an ad that read: â€œIn case youâ€™re bored during the storm, just Enter SANDYSALE at Checkout.â€
The advertisement led to responses on twitter that ranged from anger to disgust. Some users said theyâ€™d forever boycott the brand.
CEO Dov Charney did not express disappointment over his marketing team capitalizing on Hurricane Sandy. "I donâ€™t think our marketing guys made a mistake. Part of what you want to do in these events is keep the wheels of commerce going."