American Apparel wasnâ€™t the only brand to make an insensitive tweet during Hurricane Sandy. On Monday, when the storm was just making landfall in New York, the brand tweeted:
â€œAll impacted by #Sandy, stay safe! Weâ€™ll be doing lots of Gap.com shopping today. How about you?â€
The tweet included a Foursquare check-in at â€œFrankenstorm Apocalypse â€“ Hurricane Sandy.â€
The brand later removed the tweet and offered the following apology:
â€œTo all impacted by #Sandy, stay safe. Our check-in and tweet earlier were only meant to remind all to keep safe and indoors.â€
Many on Twitter accused the Gap of attempting to take advantage of the storm to sell clothes.