A KitchenAid employee accidently used the companyâ€™s Twitter handle to send out a disparaging remark about Obama and his grandmother during the last presidental debate, inciting a barrage of retweets and comments from other users.
The message was quickly deleted and replaced by a message, which apologized for the Obama remark.
â€œDeepest apologies for an irresponsible tweet that is in no way a representation of the brandâ€™s opinion,â€ the second message read.
KitchenAid also said that the offensive message was accidentally tweeted to the corporate account by a member of the companyâ€™s social media team. The person meant to send the message through a personal Twitter account. The company also said the individual would no longer be tweeting for the brand.