The Most Popular Vehicles With Ethnic, Women and Millennial Consumers

Nominees for the first 2016 Diversity Volume Leadership Awards announced at Detroit Auto Show

2015 Toyota Camry

2015 Toyota Camry, Top Vehicle - African American

Nominees for the very first Diversity Volume Leadership Awards were announced at the North American International Auto Show last week. Presented by The National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive, part of IHS Inc. and a leading source of critical information and insight to the global automotive industry, the DVL Awards will annually celebrate segment leaders and focus on multicultural automotive buyers.

2015 Lexus ES

2015 Lexus ES, Top Luxury Vehicle - African American

The DVL Award nominees have demonstrated the highest new vehicle registrations with ethnic, women and millennial consumers. New vehicle registration data from IHS Automotive has been used to determine the nominees based on 2015 model year actual U.S. personal new vehicle registration volumes (October 2014 through September 2015). This year’s awards are based on an analysis of more than 13 million personal new vehicle registrations.

2015 Nissan Altima

2015 Nissan Altima, Top Vehicle - African American

Here are the nominees for the 2016 Diversity Volume Leadership Awards:

Ethnic Volume Leaders by IHS Automotive Regions
Great Lakes Region Chevrolet Equinox Chevrolet Malibu American Honda CR-V
Mideast Region American Honda Accord American Honda CR-V Toyota Motor Sales RAV4
New England Region American Honda Accord American Honda CR-V Toyota Motor Sales RAV4
Plains Region Chevrolet Silverado Ford Motor Company F-Series Toyota Motor Sales RAV4
Rocky Mountain Region Chevrolet Silverado Ford Motor Company F-Series RAM Ram
Southeast Region American Honda Accord Toyota Motor Sales Camry Toyota Motor Sales Corolla
Southwest Region Chevrolet Silverado Ford Motor Company F-Series RAM Ram
Western Region American Honda Accord American Honda Civic Toyota Motor Sales Corolla

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