Last year, consumers spent more than $20.7 billion shopping for iPads, tablets and Smartphone’s, according to a report from Javelin Strategy and Research. This number is bound to swell this year as mobile devices continue to become a part of our day-to-day lifestyle.
“Every industry study we’re seeing points to a very robust use of smartphones and tablets for holiday shopping this year,â€ said Ben Seslija, CEO of bMobilized, a startup that develops mobile site creation tools. Many small businesses are completely unprepared to handle these holiday shoppers due to a lack of mobile-optimized sites.
Lack of a mobile friendly site can drive customers away. A study commissioned by Google found that 75% of visitors to a mobile-friendly site will return, but 79% of people who find a site’s interface hard to navigate via a mobile device will give up and look for another site, taking their money elsewhere.
“Most small and medium-sized business owners, especially retailers, are simply unaware that sophisticated turn-key solutions now exist in the marketplace. These new do-it-yourself services eliminate the high cost and technological complexity that have historically prevented small businesses from building mobile sites that look and work great on any device, OS or browser,â€ stated Seslija.
With the high bar of entry that once kept small businesses from competing for the mobile dollar removed, this is definitely the season to develop a mobile app.
Read more at Businessnewsdaily.com